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Make waves with Poseidon, a deep, oceanic blue hair dye with cool undertones inspired by the sea’s depths. This bold, true blue shade delivers intense color with slight teal undertones that add dimension and richness.Why You’ll Love It:DIY Formula – Simple, no-mess applicationHydrating & Deep Conditioning – Keeps hair smooth...

Mermaid vibes for days! Aquamarine is a highly pigmented blue hair dye with strong teal undertones. Why You’ll Love It:• DIY Formula – Salon-quality results at home • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Vibrant color that lasts • Best on...

Make a statement with Wrath, a classic cherry red hair dye with deep berry undertones. Why You’ll Love It:• DIY Formula – Easy to use with salon-quality results • Hydrating & Deep Conditioning – Leaves hair healthy and shiny • Long-Lasting & Fade-Resistant – Stays bold for weeks • Best...

Ready to stop and smell the violets? Violet Dream is a floral purple shade with strong magenta undertones, giving your hair a soft, warm glow.Why You’ll Love It:DIY Formula – Easy to apply at homeHydrating & Deep Conditioning – Keeps hair soft and nourishedBest on Pre-Lightened Hair – Vibrant results...

For the boldest black hair, Transylvania delivers a rich, jet-black shade with cool blue undertones. Why You’ll Love It:• DIY Formula – Deep, bold color in one step • Hydrating & Deep Conditioning – Leaves hair silky and soft • Ultra-Dark & Long-Lasting – Stays intense without turning brassy •...

Periwinkle is a soft pastel blue hair dye with lavender undertones, creating a dreamy, ethereal look. Why You’ll Love It:DIY Formula – Effortless, fun applicationHydrating & Deep Conditioning – Leaves hair silky and softBest on Platinum Hair – Designed for level 10+No Harsh Chemicals – Free from peroxide, ammonia, and...

Turn up the heat with Poison, an ultra-vibrant, candy apple red hair dye with a fiery undertone. Why You’ll Love It:• DIY Formula – Get salon-quality color at home • Hydrating & Deep Conditioning – Keeps hair nourished and soft • Long-Lasting & Fade-Resistant – Stays vivid wash after wash...

Turn up the heat with Sunset Orange, a bold, bright, and warm red-orange hair dye. Why You’ll Love It:DIY Formula – Fun, easy applicationHydrating & Deep Conditioning – Leaves hair soft and nourishedLong-Lasting & Fade-Resistant – Keeps its bold hueBest on Pre-Lightened Hair – Most vivid on level 8+No Harsh...

Want to create perfect pastels? Arctic Mist Diluter is the ultimate base for custom mixing!How to Use:Mix with any AF color to achieve softer pastel shadesNot a toner or bleach, just a pigment diluterArctic Fox Hair Color is always 100% vegan, cruelty-free, and made with gentle, hair-nourishing ingredients.

Get in tune with nature with Phantom Green, a deep forest green hair dye with strong blue undertones for an intense, cool-toned green. Why You’ll Love It:DIY Formula – Salon-level results with simple applicationHydrating & Deep Conditioning – Keeps hair soft and healthyLong-Lasting & Fade-Resistant – Stays vibrant over timeBest...

Girl’s Night is a dreamy pastel lavender hair dye for delicate, whimsical styles. Why You’ll Love It:DIY Formula – Simple, salon-quality resultsHydrating & Deep Conditioning – Keeps hair healthy and softBest on Platinum Hair – Designed for level 10+No Harsh Chemicals – Free from peroxide, ammonia, and PPDBest Results: Before...

Electric Paradise is a bright neon pink hair dye with tropical coral undertones that glows under blacklight. The ultimate festival-ready shade! Why You’ll Love It:DIY Formula – Simple and fun to useHydrating & Deep Conditioning – Keeps hair feeling soft and strongUV Reactive Glow – Pops under blacklight for a...

Turn heads with Frosé, a dreamy pastel pink hair dye with a soft, romantic touch.Why You’ll Love It:• DIY Formula – Easy, no-mess application• Hydrating & Deep Conditioning – Leaves hair soft and smooth• Best Results on Pre-Lightened Hair – Ideal for platinum blondes; appears dusty pink/rose gold on yellow-toned...

Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look. Why You’ll Love It:• DIY Formula – Simple, mess-free application • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Stays vibrant for weeks • Best on...

Get that cool, metallic edge with Sterling, a light silver hair dye perfect for achieving a futuristic, icy finish. Why You’ll Love It:• DIY Formula – Achieve a sleek silver glow effortlessly • Hydrating & Deep Conditioning – Keeps hair strong and healthy • Works Best on Platinum Hair –...

Cosmic Sunshine is a radiant, sunny yellow shade that adds warmth and vibrance to any look! Why You’ll Love It: • DIY Formula – Easy at-home application• Hydrating & Deep Conditioning – Keeps hair silky and smooth• Best on Pre-Lightened Hair – Works best on level 8+• No Harsh Chemicals...

Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown. It delivers vibrant color on lighter hair and deep purple tints on darker hair. Why You’ll Love It:DIY Formula – Easy at-home applicationHydrating & Deep Conditioning – Keeps hair soft...

Your new favorite denim. Blue Jean Baby is the perfect deep navy blue—just like your favorite pair of jeans! Why You’ll Love It:• DIY Formula – Stylish color made simple • Hydrating & Deep Conditioning – Keeps hair smooth and moisturized • Best Results With Pre-Lightened Hair – Works best...

Channel your inner nature goddess with Iris Green, a fresh, grassy green hair dye. Why You’ll Love It:DIY Formula – Simple, mess-free applicationHydrating & Deep Conditioning – Leaves hair soft and nourishedLong-Lasting & Fade-Resistant – Keeps color bold for weeksBest on Pre-Lightened Hair – Vibrant on level 8+, adds a...

Turn up the heat with Ginger Flare, a high-impact orange-red hair dye that balances punk and posh. Why You’ll Love It:DIY Formula – No salon neededHydrating & Deep Conditioning – Leaves hair soft and shinyLong-Lasting & Fade-Resistant – Vibrant color that holds upBest on Pre-Lightened Hair – Boldest results on...