COLOR + SHOP BY COLORS

Revive and strengthen your hair with Resurrected Shampoo & Conditioner! This powerhouse duo is color-safe, sulfate-free, and enriched with amino acids & antioxidants to restore elasticity, protect hair, and soothe the scalp.Free From: Parabens, Sulfates, Silicones, Phthalates, and GlutenScent: Bergamot, Jasmine, Amber, Sandalwood & VanillaShampoo Benefits:• Strengthening Formula – Increases...

Turn up the flavor with Apricot Anarchy, a juicy apricot brown that’s bursting with color and dimension. Naturally vibrant and low-key iconic, this shade serves up fresh, sun-ripened energy.

Pop open a fresh twist on classic brown with Diet Cola — a smooth, medium brown shade that’s effortlessly cool and refreshingly bold. Perfect for adding that subtle edge while keeping your look chill and naturally vibrant. Sip on this color for hair that’s all about flavor without the fuss.

Brew up something bold with Enchanted Espresso, a deep brown that’s rich, cozy, and anything but basic. This shade pours on major depth and dimension while keeping your look grounded and effortlessly chic.

Shine in Golden Hour, a luminous golden blonde that glows like the sky just before sunset. Soft, radiant, and effortlessly dreamy, this shade wraps your hair in warmth and light from every angle.

Own your glow with Ruby Red, a rich red that’s naturally unforgettable. Stand out by standing in this warm, rich hue that’s effortlessly striking.

Unleash the warrior within with Ryu. Our fiercest explosive red for those who are ready to fight without fear, and let their hair do the fighting. Hadoken!  Perfect for: Fighters who are fearless, focused, and ready for anything. You face every challenge head-on and let your actions speak for themselves....

Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look. Why You’ll Love It:• DIY Formula – Simple, mess-free application • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Stays vibrant for weeks • Best on...

Make a statement with Wrath, a classic cherry red hair dye with deep berry undertones. Why You’ll Love It:• DIY Formula – Easy to use with salon-quality results • Hydrating & Deep Conditioning – Leaves hair healthy and shiny • Long-Lasting & Fade-Resistant – Stays bold for weeks • Best...

Turn up the heat with Poison, an ultra-vibrant, candy apple red hair dye with a fiery undertone. Why You’ll Love It:• DIY Formula – Get salon-quality color at home • Hydrating & Deep Conditioning – Keeps hair nourished and soft • Long-Lasting & Fade-Resistant – Stays vivid wash after wash...

Electric Paradise is a bright neon pink hair dye with tropical coral undertones that glows under blacklight. The ultimate festival-ready shade! Why You’ll Love It:DIY Formula – Simple and fun to useHydrating & Deep Conditioning – Keeps hair feeling soft and strongUV Reactive Glow – Pops under blacklight for a...

Inspired by Street Fighter’s Blanka, this high-voltage ginger-red is made for those who refuse to blend in. Unleash an electrifying pop of vibrant, fiery color that moves as fast as you do. Perfect for: The ones who are unpredictable, energetic, and unapologetically yourself. You bring the excitement wherever you go,...

Turn up the heat with Ginger Flare, a high-impact orange-red hair dye that balances punk and posh. Why You’ll Love It:DIY Formula – No salon neededHydrating & Deep Conditioning – Leaves hair soft and shinyLong-Lasting & Fade-Resistant – Vibrant color that holds upBest on Pre-Lightened Hair – Boldest results on...

Turn up the heat with Sunset Orange, a bold, bright, and warm red-orange hair dye. Why You’ll Love It:DIY Formula – Fun, easy applicationHydrating & Deep Conditioning – Leaves hair soft and nourishedLong-Lasting & Fade-Resistant – Keeps its bold hueBest on Pre-Lightened Hair – Most vivid on level 8+No Harsh...

Get ready to shine with Peach Prosecco, a delicate, warm pastel coral-pink hair dye that’s effortlessly chic. Why You’ll Love It:DIY Formula – Simple and smooth applicationHydrating & Deep Conditioning – Keeps hair nourishedBest on Platinum Hair – Designed for level 10+No Harsh Chemicals – Free from peroxide, ammonia, and...

Cosmic Sunshine is a radiant, sunny yellow shade that adds warmth and vibrance to any look! Why You’ll Love It: • DIY Formula – Easy at-home application• Hydrating & Deep Conditioning – Keeps hair silky and smooth• Best on Pre-Lightened Hair – Works best on level 8+• No Harsh Chemicals...

Grab your hoverboard and rewind trigger because this neon green is charged with pure Zaunite energy. Inspired by Ekko’s speed, smarts, and time-bending tech, Firelights hits like a flash and lingers like a glitch in the system.

Step into luxury with Emerald Fortune, a dark green hair dye with bluish undertones for an enchanting, gem-like finish. Why You’ll Love It:• DIY Formula – No salon needed • Hydrating & Deep Conditioning – Keeps hair soft and strong • Long-Lasting & Fade-Resistant – Rich color that stays bold...

Go intergalactic with Space Cowgirl, a bold neon green shade with bright leafy undertones. This vibrant hue brings high-energy vibes and glows under blacklight! Why You’ll Love It:DIY Formula – Easy and fun to applyHydrating & Deep Conditioning – Soft, nourished, healthy hairBest on Pre-Lightened Hair – Vibrant results on...

Channel your inner nature goddess with Iris Green, a fresh, grassy green hair dye. Why You’ll Love It:DIY Formula – Simple, mess-free applicationHydrating & Deep Conditioning – Leaves hair soft and nourishedLong-Lasting & Fade-Resistant – Keeps color bold for weeksBest on Pre-Lightened Hair – Vibrant on level 8+, adds a...