COLOR + SHOP BY COLORS

Turn heads with Frosé, a dreamy pastel pink hair dye with a soft, romantic touch.Why You’ll Love It:• DIY Formula – Easy, no-mess application• Hydrating & Deep Conditioning – Leaves hair soft and smooth• Best Results on Pre-Lightened Hair – Ideal for platinum blondes; appears dusty pink/rose gold on yellow-toned...

Get that cool, metallic edge with Sterling, a light silver hair dye perfect for achieving a futuristic, icy finish. Why You’ll Love It:• DIY Formula – Achieve a sleek silver glow effortlessly • Hydrating & Deep Conditioning – Keeps hair strong and healthy • Works Best on Platinum Hair –...

For the boldest black hair, Transylvania delivers a rich, jet-black shade with cool blue undertones. Why You’ll Love It:• DIY Formula – Deep, bold color in one step • Hydrating & Deep Conditioning – Leaves hair silky and soft • Ultra-Dark & Long-Lasting – Stays intense without turning brassy •...

Want to create perfect pastels? Arctic Mist Diluter is the ultimate base for custom mixing!How to Use:Mix with any AF color to achieve softer pastel shadesNot a toner or bleach, just a pigment diluterArctic Fox Hair Color is always 100% vegan, cruelty-free, and made with gentle, hair-nourishing ingredients.

 Arctic Toner neutralizes unwanted yellow and brassy tones, creating the ideal base for cool-toned hair colors.Why You’ll Love It:Perfect for pre-lightened blondesKeeps blonde tones fresh and vibrantNo peroxide, ammonia, or PPDArctic Fox Hair Color is always 100% vegan, cruelty-free, and made with hair-friendly ingredients.