COLOR + SHOP BY COLORS

Get in tune with nature with Phantom Green, a deep forest green hair dye with strong blue undertones for an intense, cool-toned green. Why You’ll Love It:DIY Formula – Salon-level results with simple applicationHydrating & Deep Conditioning – Keeps hair soft and healthyLong-Lasting & Fade-Resistant – Stays vibrant over timeBest...

Soft, sweet, and absolutely dreamy, Pistachio Macaron is a pastel green hair dye with a light, minty hue. Why You’ll Love It:• DIY Formula – Salon-quality results at home • Ultra-Hydrating & Deep Conditioning – Leaves hair silky, not dry • Best on Platinum Hair – Designed for level 10...

Kick your hair game into overdrive with Chun-Li. The ultimate midnight blue with mesmerizing purple undertones. Channel your inner powerhouse with a shade inspired by the strongest woman in the world.  Perfect for: Anyone who is confident, determined, and always in control. You don't have to be the loudest person...

Exude sophistication with Caitlyn, a deep navy blue hair dye that’s elegant and timeless. Why You’ll Love It:DIY Formula – No professional help neededFade-Resistant & Long-Lasting Color – Keeps its depth over timeHydrating & Deep Conditioning – Leaves hair healthy and strongBest on Pre-Lightened Hair – Most vibrant on level...

Unleash your inner mayhem with Jinx, a bold electric blue hair dye for fearless, statement-making color. Why You’ll Love It:• DIY Formula – Simple, no-mess application • Vibrant & Long-Lasting Color – Stays intense over time • Hydrating & Deep Conditioning – Keeps hair soft and strong • Best on...

Show off your blue hues with Aurora Kiss, a deep sapphire blue hair dye with subtle teal undertones that create a mesmerizing, ocean-inspired dimension. Why You’ll Love It:• DIY Formula – Easy at-home coloring • Ultra-Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant –...

Your intuition led you here—Sorceress is a mystical midnight blue hair dye with subtle purple undertones, casting a spell of mystery and allure.Why You’ll Love It:DIY Formula – Simple, mess-free applicationVibrant & Long-Lasting Color – Keeps its rich depthHydrating & Deep Conditioning – Leaves hair soft and silkyBest on Pre-Lightened...

Cotton Candy Dreams is a soft, dreamy pastel turquoise blue hair dye that's sweet and totally irresistible.Why You’ll Love It:DIY Formula – No need for a salon visitHydrating & Deep Conditioning – Keeps hair smooth and healthyBest on Platinum Hair – Designed for level 10+No Harsh Chemicals – Free from...

Mermaid vibes for days! Aquamarine is a highly pigmented blue hair dye with strong teal undertones. Why You’ll Love It:• DIY Formula – Salon-quality results at home • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Vibrant color that lasts • Best on...

Your new favorite denim. Blue Jean Baby is the perfect deep navy blue—just like your favorite pair of jeans! Why You’ll Love It:• DIY Formula – Stylish color made simple • Hydrating & Deep Conditioning – Keeps hair smooth and moisturized • Best Results With Pre-Lightened Hair – Works best...

Make waves with Poseidon, a deep, oceanic blue hair dye with cool undertones inspired by the sea’s depths. This bold, true blue shade delivers intense color with slight teal undertones that add dimension and richness.Why You’ll Love It:DIY Formula – Simple, no-mess applicationHydrating & Deep Conditioning – Keeps hair smooth...

Periwinkle is a soft pastel blue hair dye with lavender undertones, creating a dreamy, ethereal look. Why You’ll Love It:DIY Formula – Effortless, fun applicationHydrating & Deep Conditioning – Leaves hair silky and softBest on Platinum Hair – Designed for level 10+No Harsh Chemicals – Free from peroxide, ammonia, and...

In a world full of ordinary, why not be absolutely unforgettable? Vega’s deep magenta-purple is reserved strictly for the bold, the beautiful, and those who refuse to blend into the background. Perfect for: Those who are bold, expressive, and impossible to ignore. You have an eye for beauty and were...

Meet Witches' Delight – the bewitching smoky purple hair dye that's about to become your new obsession. This shade is made from pure spell craft that’s ready to transform your mane into something otherworldly!Witches' Delight combines deep purples with soft gray undertones for the perfect blend of darkness and whimsy....

Go wild with Purple Madness, a bold violet-purple shade that pops on any hair level! Why You’ll Love It:DIY Formula – No salon neededHydrating & Deep Conditioning – Leaves hair silky and softLong-Lasting & Fade-Resistant – Keeps its vibrant hueBest on Pre-Lightened Hair – Works on various levels, most vivid...

Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown. It delivers vibrant color on lighter hair and deep purple tints on darker hair. Why You’ll Love It:DIY Formula – Easy at-home applicationHydrating & Deep Conditioning – Keeps hair soft...

Ready to stop and smell the violets? Violet Dream is a floral purple shade with strong magenta undertones, giving your hair a soft, warm glow.Why You’ll Love It:DIY Formula – Easy to apply at homeHydrating & Deep Conditioning – Keeps hair soft and nourishedBest on Pre-Lightened Hair – Vibrant results...

Girl’s Night is a dreamy pastel lavender hair dye for delicate, whimsical styles. Why You’ll Love It:DIY Formula – Simple, salon-quality resultsHydrating & Deep Conditioning – Keeps hair healthy and softBest on Platinum Hair – Designed for level 10+No Harsh Chemicals – Free from peroxide, ammonia, and PPDBest Results: Before...

Vi – Electric Hot PinkVi is a bold, unapologetic hot pink hair dye inspired by raw power and rebellion. Why You’ll Love It:DIY Formula – No-fuss applicationVibrant & Long-Lasting Color – Intense pigment that resists fadingHydrating & Deep Conditioning – Keeps hair soft and smoothBest on Pre-Lightened Hair – Works...

Go bold with Virgin Pink, a hot pink hair dye that delivers deep magenta tones. Why You’ll Love It:• DIY Formula – Bright, bold color made simple • Hydrating & Deep Conditioning – Leaves hair soft and moisturized • Long-Lasting & Fade-Resistant – Keeps that hot pink glow • Best...