COLOR + Favorites AF

Revive and strengthen your hair with Resurrected Shampoo & Conditioner! This powerhouse duo is color-safe, sulfate-free, and enriched with amino acids & antioxidants to restore elasticity, protect hair, and soothe the scalp.Free From: Parabens, Sulfates, Silicones, Phthalates, and GlutenScent: Bergamot, Jasmine, Amber, Sandalwood & VanillaShampoo Benefits:• Strengthening Formula – Increases...

Unleash the warrior within with Ryu. Our fiercest explosive red for those who are ready to fight without fear, and let their hair do the fighting. Hadoken!  Perfect for: Fighters who are fearless, focused, and ready for anything. You face every challenge head-on and let your actions speak for themselves....

Kick your hair game into overdrive with Chun-Li. The ultimate midnight blue with mesmerizing purple undertones. Channel your inner powerhouse with a shade inspired by the strongest woman in the world.  Perfect for: Anyone who is confident, determined, and always in control. You don't have to be the loudest person...

Inspired by Street Fighter’s Blanka, this high-voltage ginger-red is made for those who refuse to blend in. Unleash an electrifying pop of vibrant, fiery color that moves as fast as you do. Perfect for: The ones who are unpredictable, energetic, and unapologetically yourself. You bring the excitement wherever you go,...

In a world full of ordinary, why not be absolutely unforgettable? Vega’s deep magenta-purple is reserved strictly for the bold, the beautiful, and those who refuse to blend into the background. Perfect for: Those who are bold, expressive, and impossible to ignore. You have an eye for beauty and were...

Channel Ken's iconic look with the Ken Masters Complete White Powder Bleach Kit, fully equipped with bleach, developer, gloves, mixing bowl, and spatula. Rock the high-impact blonde as your main look, or use it to lighten your base so every other shade in the collection hits at full power. Perfect...

Turn up the flavor with Apricot Anarchy, a juicy apricot brown that’s bursting with color and dimension. Naturally vibrant and low-key iconic, this shade serves up fresh, sun-ripened energy.

Pop open a fresh twist on classic brown with Diet Cola — a smooth, medium brown shade that’s effortlessly cool and refreshingly bold. Perfect for adding that subtle edge while keeping your look chill and naturally vibrant. Sip on this color for hair that’s all about flavor without the fuss.

Brew up something bold with Enchanted Espresso, a deep brown that’s rich, cozy, and anything but basic. This shade pours on major depth and dimension while keeping your look grounded and effortlessly chic.

Shine in Golden Hour, a luminous golden blonde that glows like the sky just before sunset. Soft, radiant, and effortlessly dreamy, this shade wraps your hair in warmth and light from every angle.

Own your glow with Ruby Red, a rich red that’s naturally unforgettable. Stand out by standing in this warm, rich hue that’s effortlessly striking.

Grab your hoverboard and rewind trigger because this neon green is charged with pure Zaunite energy. Inspired by Ekko’s speed, smarts, and time-bending tech, Firelights hits like a flash and lingers like a glitch in the system.

Vi – Electric Hot PinkVi is a bold, unapologetic hot pink hair dye inspired by raw power and rebellion. Why You’ll Love It:DIY Formula – No-fuss applicationVibrant & Long-Lasting Color – Intense pigment that resists fadingHydrating & Deep Conditioning – Keeps hair soft and smoothBest on Pre-Lightened Hair – Works...

Unleash your inner mayhem with Jinx, a bold electric blue hair dye for fearless, statement-making color. Why You’ll Love It:• DIY Formula – Simple, no-mess application • Vibrant & Long-Lasting Color – Stays intense over time • Hydrating & Deep Conditioning – Keeps hair soft and strong • Best on...

Exude sophistication with Caitlyn, a deep navy blue hair dye that’s elegant and timeless. Why You’ll Love It:DIY Formula – No professional help neededFade-Resistant & Long-Lasting Color – Keeps its depth over timeHydrating & Deep Conditioning – Leaves hair healthy and strongBest on Pre-Lightened Hair – Most vibrant on level...

Your intuition led you here—Sorceress is a mystical midnight blue hair dye with subtle purple undertones, casting a spell of mystery and allure.Why You’ll Love It:DIY Formula – Simple, mess-free applicationVibrant & Long-Lasting Color – Keeps its rich depthHydrating & Deep Conditioning – Leaves hair soft and silkyBest on Pre-Lightened...

Go bold with Virgin Pink, a hot pink hair dye that delivers deep magenta tones. Why You’ll Love It:• DIY Formula – Bright, bold color made simple • Hydrating & Deep Conditioning – Leaves hair soft and moisturized • Long-Lasting & Fade-Resistant – Keeps that hot pink glow • Best...

Make waves with Poseidon, a deep, oceanic blue hair dye with cool undertones inspired by the sea’s depths. This bold, true blue shade delivers intense color with slight teal undertones that add dimension and richness.Why You’ll Love It:DIY Formula – Simple, no-mess applicationHydrating & Deep Conditioning – Keeps hair smooth...

Mermaid vibes for days! Aquamarine is a highly pigmented blue hair dye with strong teal undertones. Why You’ll Love It:• DIY Formula – Salon-quality results at home • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Vibrant color that lasts • Best on...

Make a statement with Wrath, a classic cherry red hair dye with deep berry undertones. Why You’ll Love It:• DIY Formula – Easy to use with salon-quality results • Hydrating & Deep Conditioning – Leaves hair healthy and shiny • Long-Lasting & Fade-Resistant – Stays bold for weeks • Best...