COLOR + Favorites AF

Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown. It delivers vibrant color on lighter hair and deep purple tints on darker hair. Why You’ll Love It:DIY Formula – Easy at-home applicationHydrating & Deep Conditioning – Keeps hair soft...

Turn up the heat with Ginger Flare, a high-impact orange-red hair dye that balances punk and posh. Why You’ll Love It:DIY Formula – No salon neededHydrating & Deep Conditioning – Leaves hair soft and shinyLong-Lasting & Fade-Resistant – Vibrant color that holds upBest on Pre-Lightened Hair – Boldest results on...

Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look. Why You’ll Love It:• DIY Formula – Simple, mess-free application • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Stays vibrant for weeks • Best on...